S1E11 Creating Content Pinterest Users Love (Understanding User Intent)
- Carly & Tony
- Feb 13
- 1 min read
Updated: Mar 25
Are you puzzled by user intent on Pinterest and the secret to engaging your audience? Or maybe you're still figuring out why some content just doesn't click with users?
This episode is your game-changer! Today, we’re unpacking the nuances of user intent, sharing insights for tailoring content to Pinterest's unique audience, and revealing which content to prioritize for click-worthy pins.
Whether you're a Pinterest pro or a curious newcomer switching from Google, this episode is loaded with valuable insights to boost your strategy. Don’t miss out!
Topics Covered:
• Comparing user intent across platforms like Google, Facebook, Instagram, TikTok and Pinterest
• Identifying why users visit Pinterest and the concept of planning and inspiration
• The impact of creating content that aligns with user intent on Pinterest
• Exploring niche-dependent strategies and actionable insights for content creation on Pinterest
• Discussing the potential challenges of targeting low-intent pins for saves versus high-intent pins for clicks
• The significance of community involvement and continuous experimentation on Pinterest
Episode References: